Challenges for customers in B2B purchasing in Germany 2022

Published by
Kasia Davies,
Apr 23, 2024

In 2022, around 44 percent of B2B companies in Germany said that the biggest challenge for the customer experience was delivery and tracking. For 33 percent of companies, it was a smooth payment process. This could be due to the website not accepting the customers' preferred method of payment, or perhaps the payment being blocked for various reasons, making it more difficult or impossible for the purchase to be completed.

Biggest challenges for the online customer experience in B2B purchasing in Germany 2022

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Release date

January 2022

Region

Germany

Survey time period

2022

Number of respondents

1,282 respondents

Special properties

Global B2B buyers from Germany

Supplementary notes

The source provides no information about how the question was phrased. 

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Topics

B2B e-commerce in GermanyB2B e-commerce in the United StatesE-commerce in Latin AmericaCross-border e-commerceE-commerce in Germany
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